LFW Internship: Day Four

The penultimate day of fashion week also turned out to be my favourite day of the week. Again, we didn't start straight away but for once this was actually a positive as we were able to watch the set for the showcase being put together. This was the Natasha Zinko presentation and as I watched the workmen build a beautiful white gazebo, which was then decorated with overhanging flowers and greenery, I knew I was in for a treat.

As the models stepped out into the hall, it was almost like visiting the 50’s, and I was enchanted by every single aspect of the collection. Zinko’s collection wasn't just about the dresses and outfits it screamed femininity in every way, down to the make-up, hair and performance of the models. The models wore dresses that emphasised the female body, and this was done in such a traditional and classic way. The collection embraced the female body without sexualising it.

With her pastel shades combined with candy colours, Natasha Zinko proudly presented this collection to the public.

The gazebo being put together.. 

The beautiful finished product!

Dress rehearsals.

Dress rehearsals.

Dress rehearsals.

Dress rehearsals.

Dress rehearsals.

The ceiling looked too beautiful not to take a photo.

Dress rehearsals.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation,

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation.

Natasha Zinko Presentation - Models Caught Off Guard!

Natasha Zinko Presentation.

Natasha Zinko Presentation. - My favourite dress from the presentation!

Natasha Zinko Presentation.

Soon after the Zinko presentation had finished, all the interns had a brief for the Pam Hogg show. It was safe to say that this was the most important show that we had covered at fashion week. We were given our places for seating and told exactly who would be in the seating areas and where they would be sitting. We were then told in the most polite way possible that we could not afford to fuck up on this show, as it would not be taken lightly if we did. As the head of our PR agency names a few ‘famous’ people that will be attending the show my mind makes up the worst possible case scenarios. A woman is demanding to be sat in front row, but her name is not there, another man is tapping me on the shoulder telling me no one has told him where to sit, another lady is shouting from the other side of the room saying someone is in her seat “So is that all clear, if not I can run through it again.” Shit, I know that was important and I've missed it. Luckily I catch up with an intern and she says it was nothing major, just a repeat of everything that was said before my hideous daydream.

There were a few seconds of silence where I prayed for everything to go well before the sound of heels and chatter filled the hall and we told to take our positions. Thankfully all the guests seemed to know where their seats were and no one was seating in the wrong place. The most annoying thing about the whole seating process was having to overhear the superficial, pretentious conversations by many on the front row, but that was soon blocked out by the press screaming at radio 1 presenter Gemma Cairney & singer Kate Nash (who both by the way are so lovely & down to earth).

The Pam Hogg show was hands down the highlight of my time at London fashion, her collection was not only a privilege to able to watch, but also inspired me with my A2 work for Photography at college. When interviewed on her collection Pam Hogg explained that her collection was about the destruction of war and the idea of looking into the future and seeing what life be like without war. On first glance at this collection I had the impression that it was to do with fantasy as the show included an amazing ballerina who performed towards the end and was my favourite part of the show. However looking back at the show this element of fantasy could be Pam Hogg’s way of interpreting a future which is not yet with us, but is one she hopes to see. Regardless the show was amazing and a great way to end day 4.

Gemma Cairney.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show - Ballerina's Performance.

Amazing ballerina performance. 

Pam Hogg - Model bares all in Hogg tradition.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg Show.

Pam Hogg, gracing the catwalk for one last time.

As Pam walked down the catwalk with the talented ballerina and a stunning model on her arm and the flash of the cameras continued to capture the collections beauty, I experienced a moment where I was truly thankful to be a part of fashion week. Yes, it had been stressful and at points I had been disappointed with the internship, but nevertheless it was an opportunity that I am so grateful for and one that I will never forget.